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  • Writer's pictureYangke SUN

MONTH IN REVIEW: July + Secret Product

Updated: Nov 16, 2022

As the month of July draws to its end, we look back and are very thankful for how well it has performed. You'll find below some of our key numbers for the month of July, and as a bonus, a special product of the month our users have absolutely loved. And who knows, maybe your product can be the next top performer on ECENTIME!

Best performing Industry: BEAUTY

GMV July :666 480 €

GMV June:534 600 €

Beauty is a power, and a smile is its sword as they say! It seems our users are well aware of this, as beauty has consistently been one of our top performing sectors at ECENTIME. This month, Beauty is topping the charts yet again outperforming itself by 25%. It seems that now that we are in the middle of summer and that the mask mandates are on the decline in Europe, everyone is trying to look as good as possible before we bundle up for winter!

Most Clicked Item: Clarins Double serum

They say youth is wasted on the young, but with Clarins double serum it seems more and more people shall preserve that youth until old age with Clarins Double Serum. This anti-aging serum is sure to keep your best days ahead of you for much longer! Beauty products centered around skin care have consistently been top performers for us, as more and more of our users are starting their skincare journeys younger. A strong brand recognition coupled with good pricing made this product a must buy

Most viewed Item: Lancôme Advanced Génifique Sérum

Lancôme’s Advanced Génifique sérum has also been one of our top performers this month garnering the most views out of all products available on ECENTIME. Its popularity tells us that it is in the eyes of the Chinese communities of Europe, and that they're getting ready for the right time to buy it. Their branding efforts have been impressive and we think that their black Friday/Single’s day sales period will yield very high returns for them.

Campaign of the Month :CONFIDENTIAL x 6.4 Million Views!

This one is a little tricky. We can’t tell you who, or how, but we can tell you that one of our partners had an explosive campaign on ECENTIME with 6.4 MILLION views. We know it sounds incredulous, and you're going to have to trust us on this one, but this company truly outworked everyone this month across all our countries! What we can tell you is that, with our joint efforts, this subsidiary of one of France’s 3 Largest companies by Market Cap was able to reach the Chinese community of Europe in one of the most efficient ways possible. This partner came to us in hopes of contacting local KoLs and KoCs to better reach their potential clients. We got to work, and the rest is history. Without divulging too much information, we can tell you that our users really loved the natural root of these products and their approach to skin care as a whole ;). And 6.4 million views! That's 16 times the population of Iceland!

Product of the Month: Mediheal Mask(Korean Mask)

For the month of July, we’d like to share our “coup de coeur” item: The skin care mask by Mediheal! Many of our users have taken to it like butter on toast and their reviews are absolutely astonishing. This korean face mask leaves you feeling like your skin is glowing and ten years younger! Our users have fallen in love with the hydrating effects at such an affordable price. The reviews really do speak for themselves. Tell us in the comments below if you've ever tried it, and what you think of it!

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